E-commerce store
Tropical Tan
A bright, brand-led online store for a beauty and tanning brand.
01 Overview
An e-commerce store for a beauty and tanning brand, designed around a strong visual identity and a smooth path from browsing to checkout.
02 The challenge
A beauty and tanning brand with a strong visual identity needed an online store that felt as bright and premium as its products, while keeping the path from browsing to checkout short and simple.
03 The solution
I designed a brand-led storefront built around the product photography, with a clear catalog, a smooth cart and checkout flow, and a responsive layout made for shoppers on their phones.
04 Key features
- Product catalog
- Shopping cart and checkout
- Responsive storefront
- Brand-focused design
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